Insight into self concept and motivations of generation C members to participate in collaborative virtual environments
Existing research focuses on Generation C and collaborative virtual environments in the western context. This research aims to discover how the motivation to attain certain self concepts may drive Generation C members in Singapore to participate in collaborative virtual environments, with particular...
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2008
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| Online Access: | http://hdl.handle.net/10356/10520 |
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sg-ntu-dr.10356-105202023-05-19T06:09:02Z Insight into self concept and motivations of generation C members to participate in collaborative virtual environments Ang, Amanda Hui Ting Chia, Jia Wen Wong, Esther Shi Min Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Information technology Existing research focuses on Generation C and collaborative virtual environments in the western context. This research aims to discover how the motivation to attain certain self concepts may drive Generation C members in Singapore to participate in collaborative virtual environments, with particular interest in “Second Life”. With Generation C shaping the consumption patterns in the future, this research also aims to provide marketers with insights on how to attract these consumers to join collaborative virtual environments. 2008-09-24T07:44:32Z 2008-09-24T07:44:32Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10520 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
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NTU Library |
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DRNTU::Business::Information technology |
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DRNTU::Business::Information technology Ang, Amanda Hui Ting Chia, Jia Wen Wong, Esther Shi Min Insight into self concept and motivations of generation C members to participate in collaborative virtual environments |
| description |
Existing research focuses on Generation C and collaborative virtual environments in the western context. This research aims to discover how the motivation to attain certain self concepts may drive Generation C members in Singapore to participate in collaborative virtual environments, with particular interest in “Second Life”. With Generation C shaping the consumption patterns in the future, this research also aims to provide marketers with insights on how to attract these consumers to join collaborative virtual environments. |
| author2 |
Chung, Cindy Mann Yien |
| author_facet |
Chung, Cindy Mann Yien Ang, Amanda Hui Ting Chia, Jia Wen Wong, Esther Shi Min |
| format |
Final Year Project |
| author |
Ang, Amanda Hui Ting Chia, Jia Wen Wong, Esther Shi Min |
| author_sort |
Ang, Amanda Hui Ting |
| title |
Insight into self concept and motivations of generation C members to participate in collaborative virtual environments |
| title_short |
Insight into self concept and motivations of generation C members to participate in collaborative virtual environments |
| title_full |
Insight into self concept and motivations of generation C members to participate in collaborative virtual environments |
| title_fullStr |
Insight into self concept and motivations of generation C members to participate in collaborative virtual environments |
| title_full_unstemmed |
Insight into self concept and motivations of generation C members to participate in collaborative virtual environments |
| title_sort |
insight into self concept and motivations of generation c members to participate in collaborative virtual environments |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10520 |
| _version_ |
1770563864825430016 |