Business case for CSR : Standard Chartered Bank in Singapore.

• Main Authors: Goh, Chia Wuen., Ong, Jasmine Xue Ling., Tay, Seow Huei.
• Other Authors: Yang, Mei Ling
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Accounting::Banks and banking
• Online Access: http://hdl.handle.net/10356/10535
• Institution: Nanyang Technological University

A case study on Standard Chartered Bank Singapore key success factors for their csr efforts. Results show that, in order for CSR to be successful, there has to be strong business reasons behind it.