Attracting and retaining volunteers in tertiary institutional welfare clubs in Singapore

• Main Authors: Nurul Ain Abdul Majid, Tai, Inez Xun Yi, Zhang, Shaozhen
• Other Authors: Chen, Geraldine Yee Fong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/10536
• Institution: Nanyang Technological University

As we envision Singapore to be a gracious society, we encourage giving from the heart without obligation or expecting anything in return. Volunteering nurtures one to be socially responsible and develops sense of belonging and commitment to one’s country. However, on what basis does giving truly comes from the heart? In this study, we examined the intrinsic and extrinsic motives among current student volunteers in tertiary institutional welfare clubs. We wanted to learn what attracts them to volunteer in their welfare clubs and what retains them to continue volunteering with their welfare clubs. The questionnaire was developed using 1) Community Service Attitudinal Scale, 2) Volunteer Function Inventory and 3) National Volunteer and Philanthropy Centre’s series of survey. There were 208 responses. We obtained their demographics and most importantly, their intention to continue volunteering with their current welfare club. In our analysis, we found that generally, student volunteers are attracted to volunteer based on their intrinsic attitudinal characteristics. However, when it comes to retention, they seem to be equally driven by their intrinsic and extrinsic motives. We also performed further analysis such as regression of factors against demographics to learn more about the group. The report also discusses various implications of the findings for volunteer managers, and proposals for future research.