Evaluating spousal influence on decision-making for Chinese families in Singapore.

Evaluating spousal influence on decision-making for Chinese families in Singapore.

This study focuses on spousal decision-making throughout three phases of the decision-making process (need recognition, information search and final decision). The significance of socioeconomic variables and effect of egalitarianism on relative spousal influence are also addressed. To obtain the nec...

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Main Authors: Lim, Fei Chen., Tan, Soo Wen., Yeo, Ai Ling.
Other Authors: Tan, Benjamin Lin Boon
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Sociology::Family, marriage and women
Online Access:http://hdl.handle.net/10356/10566
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10566
record_format dspace
spelling sg-ntu-dr.10356-105662023-05-19T06:24:04Z Evaluating spousal influence on decision-making for Chinese families in Singapore. Lim, Fei Chen. Tan, Soo Wen. Yeo, Ai Ling. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Social sciences::Sociology::Family, marriage and women This study focuses on spousal decision-making throughout three phases of the decision-making process (need recognition, information search and final decision). The significance of socioeconomic variables and effect of egalitarianism on relative spousal influence are also addressed. To obtain the necessary data for this research, a self-administered questionnaire was used. Marketers would benefit from this research by being able to develop better marketing strategies for their products. 2008-09-24T07:45:03Z 2008-09-24T07:45:03Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10566 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Social sciences::Sociology::Family, marriage and women
spellingShingle DRNTU::Social sciences::Sociology::Family, marriage and women
Lim, Fei Chen.
Tan, Soo Wen.
Yeo, Ai Ling.
Evaluating spousal influence on decision-making for Chinese families in Singapore.
description This study focuses on spousal decision-making throughout three phases of the decision-making process (need recognition, information search and final decision). The significance of socioeconomic variables and effect of egalitarianism on relative spousal influence are also addressed. To obtain the necessary data for this research, a self-administered questionnaire was used. Marketers would benefit from this research by being able to develop better marketing strategies for their products.
author2 Tan, Benjamin Lin Boon
author_facet Tan, Benjamin Lin Boon
Lim, Fei Chen.
Tan, Soo Wen.
Yeo, Ai Ling.
format Final Year Project
author Lim, Fei Chen.
Tan, Soo Wen.
Yeo, Ai Ling.
author_sort Lim, Fei Chen.
title Evaluating spousal influence on decision-making for Chinese families in Singapore.
title_short Evaluating spousal influence on decision-making for Chinese families in Singapore.
title_full Evaluating spousal influence on decision-making for Chinese families in Singapore.
title_fullStr Evaluating spousal influence on decision-making for Chinese families in Singapore.
title_full_unstemmed Evaluating spousal influence on decision-making for Chinese families in Singapore.
title_sort evaluating spousal influence on decision-making for chinese families in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10566
_version_ 1770566404923195392

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