Knapsack-based reverse influence maximization for target marketing in social networks

• Main Authors: Talukder, Ashis, Tran, Nguyen H., Niyato, Dusit, Hong, Choong Seon, Mohammad Golam Rabiul Alam
• Other Authors: School of Computer Science and Engineering
• Format: Article
• Language: English
• Published: 2019
• Subjects: Influence Maximization; DRNTU::Engineering::Computer science and engineering; Reverse Influence Maximization
• Online Access: https://hdl.handle.net/10356/106294; http://hdl.handle.net/10220/48887; http://dx.doi.org/10.1109/ACCESS.2019.2908412
• Institution: Nanyang Technological University

With the dramatic proliferation in recent years, the social networks have become a ubiquitous medium of marketing and the influence maximization (IM) technique, being such a viral marketing tool, has gained significant research interest in recent years. The IM determines the influential users who ma...