A case examination of Asian firms in the aerospace engineering automotive industry.
In this project, we use the case study approach to perform an in-depth analysis on how 5 firms in the aerospace engineering automotive industry have been affected by the crisis, their regional developments and strategic moves. The 5 firms are: Toyota, Hyundai, Boeing, DaimlerChryslerand Tata. The fi...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10646 |
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| Institution: | Nanyang Technological University |
| Summary: | In this project, we use the case study approach to perform an in-depth analysis on how 5 firms in the aerospace engineering automotive industry have been affected by the crisis, their regional developments and strategic moves. The 5 firms are: Toyota, Hyundai, Boeing, DaimlerChryslerand Tata. The firms’ strategies are evaluated using the Porter’s Diamond framework and the SWOT Analysis. Similarities and differences between the 5 firms are also discussed. |
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