Impact of Silkair crash on Singapore Airlines and Silkair

• Main Authors: Lee, Bee Leng, Pang, Pauline, Tan, Hendra Wijaya
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Public relations::Crisis communication
• Online Access: http://hdl.handle.net/10356/10668
• Institution: Nanyang Technological University

This project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir as the crash accident that occurred may have a profound effect on Singapore Airlines and SilkAir’s operations and image. The motivating factor to do this study is to find out the impact of the crash o...