Selecting online videos from graphics, text, and view counts : the moderation of popularity bandwagons
Little is known about the counteracting influences of different recommending information in various presentation modes on Internet users' selection of content. Considering user-contributed video selection, this study examines how content introductions supplied by contributors (as video descript...
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/106816 http://hdl.handle.net/10220/17719 http://dx.doi.org/10.1111/j.1083-6101.2012.01593.x |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Little is known about the counteracting influences of different recommending information in various presentation modes on Internet users' selection of content. Considering user-contributed video selection, this study examines how content introductions supplied by contributors (as video descriptions), system-aggregated user popularity signals, and a hybrid of system- and user-generated introduction—the thumbnail preview—contribute to or compete with bandwagon effects on video viewing selections. Based on data from a video-sharing site, the analysis detects bandwagon effects from incidental aggregated user responses: When a video displays a high view count, its popularity over others snowballs further. The bandwagon effect is moderated by thumbnail use regardless of textual introductions, and by text when no thumbnail appears. |
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