Scientific uncertainty as a moderator of the relationship between descriptive norm and intentions to engage in cancer risk-reducing behaviors

• Main Authors: Niederdeppe, Jeff, Kim, Hye Kyung, Kim, Sooyeon
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Social sciences::Communication::Promotional communication
• Online Access: https://hdl.handle.net/10356/107300; http://hdl.handle.net/10220/25436; http://dx.doi.org/10.1080/10810730.2014.977465
• Institution: Nanyang Technological University

This study examined motivational factors underlying six behaviors with varying levels of scientific uncertainty with regard to their effectiveness in reducing cancer risk. Making use of considerable within-subjects variation, we examined the moderating role of the degree of scientific uncertainty ab...