Distinct features of lasting and non-lasting airline alliances.

This research project aims to identify the differing characteristics between lasting and discontinued airline alliances as well as to derive some acute observations about the components that are being employed in the alliances’ strategies. Selected data derived from five yearly airline alliance surv...

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Bibliographic Details
Main Authors: Lee, Kok Seng., Lim, Chin Whay., Tay, Boon Chen.
Other Authors: Li, Michael Zhi-Feng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10795
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Institution: Nanyang Technological University
Description
Summary:This research project aims to identify the differing characteristics between lasting and discontinued airline alliances as well as to derive some acute observations about the components that are being employed in the alliances’ strategies. Selected data derived from five yearly airline alliance surveys were prepared and arranged in a manner that enable the Microsoft Access and SPSS programs to generate queries and component matrices respectively.