A study of the leisure motivation behaviour of Singaporeans with the Night Safari as a case example.

The purpose of this study is to research into the leisure motivation behavior of Singaporeans. A better understanding of Singaporeans’ leisure motivation habits will certainly help the local attractions to position themselves strategically. A great deal of literature review was then reviewed to iden...

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Bibliographic Details
Main Authors: Singh, Dalbir Jhol., Ng, Moh Kiak., Tay, Cecilia Shiao Wei.
Other Authors: Sadi Muhammed Asad
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10812
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Institution: Nanyang Technological University
Description
Summary:The purpose of this study is to research into the leisure motivation behavior of Singaporeans. A better understanding of Singaporeans’ leisure motivation habits will certainly help the local attractions to position themselves strategically. A great deal of literature review was then reviewed to identify various methods of categorizing the leisure behaviors. Based on Ragheb and Beard’s study, a survey was formulated to help identify the various leisure motivation types.