Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors

This study empirically examines the country-of-origin phenomenon in the presence of factors such as branding, country development levels, involvement levels and ethnic diversity. A product’s country-of-origin is one of its external cues that may be used by consumers in their evaluation process. This...

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Bibliographic Details
Main Authors:	Bharti Ramchand Daswani, Pau, Regina Cheng Han
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10849
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10849
record_format	dspace
spelling	sg-ntu-dr.10356-108492023-05-19T06:09:01Z Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors Bharti Ramchand Daswani Pau, Regina Cheng Han Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study empirically examines the country-of-origin phenomenon in the presence of factors such as branding, country development levels, involvement levels and ethnic diversity. A product’s country-of-origin is one of its external cues that may be used by consumers in their evaluation process. This research is thus undertaken to determine the distinct relationships between these factors and to examine whether if these relationships hold for the various ethnic groups in consideration. 2008-09-24T07:48:15Z 2008-09-24T07:48:15Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10849 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Bharti Ramchand Daswani Pau, Regina Cheng Han Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
description	This study empirically examines the country-of-origin phenomenon in the presence of factors such as branding, country development levels, involvement levels and ethnic diversity. A product’s country-of-origin is one of its external cues that may be used by consumers in their evaluation process. This research is thus undertaken to determine the distinct relationships between these factors and to examine whether if these relationships hold for the various ethnic groups in consideration.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Bharti Ramchand Daswani Pau, Regina Cheng Han
format	Final Year Project
author	Bharti Ramchand Daswani Pau, Regina Cheng Han
author_sort	Bharti Ramchand Daswani
title	Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
title_short	Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
title_full	Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
title_fullStr	Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
title_full_unstemmed	Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
title_sort	exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors
publishDate	2008
url	http://hdl.handle.net/10356/10849
_version_	1770567332430610432

Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors

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