Parents, children and the truth : a novel approach to investigating parental yielding behavior.
The major research question addressed here concerns the method to ascertain patterms of yielding displayed by parents in response to their children's requests for products. Research to date has asked only one party, usually the parents, or even just one parent. It is our contention that this is...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10986 |
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| Institution: | Nanyang Technological University |