Electronic commerce in the tourism industry of Singapore

• Main Authors: Ang, Alvin Cheng Hwi, Lim, Hong Liong, Tay, Kar Ai
• Other Authors: MacLaurin, Tanya Louise
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11076
• Institution: Nanyang Technological University

Examines the level of electronic commerce adoption in the hotel and travel agency industries. Identifies significant motivations and barriers towards the adoption of electronic commerce within these 2 industries and proposes recommendations towards reducing the perceived barriers. Contrasts the leve...