Involvement and its marketing implications in female products
This paper identifies the role that involvement plays in females' purchase behavior and identifies the implications for marketers of these products.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11119 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-111192023-05-19T05:44:54Z Involvement and its marketing implications in female products Ng, Soo Khim Tia, Lew Yong Wan, Yin Yoke Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Marketing This paper identifies the role that involvement plays in females' purchase behavior and identifies the implications for marketers of these products. 2008-09-24T07:51:26Z 2008-09-24T07:51:26Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11119 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Ng, Soo Khim Tia, Lew Yong Wan, Yin Yoke Involvement and its marketing implications in female products |
| description |
This paper identifies the role that involvement plays in females' purchase behavior and identifies the implications for marketers of these products. |
| author2 |
Tan, Thomas Tsu Wee |
| author_facet |
Tan, Thomas Tsu Wee Ng, Soo Khim Tia, Lew Yong Wan, Yin Yoke |
| format |
Final Year Project |
| author |
Ng, Soo Khim Tia, Lew Yong Wan, Yin Yoke |
| author_sort |
Ng, Soo Khim |
| title |
Involvement and its marketing implications in female products |
| title_short |
Involvement and its marketing implications in female products |
| title_full |
Involvement and its marketing implications in female products |
| title_fullStr |
Involvement and its marketing implications in female products |
| title_full_unstemmed |
Involvement and its marketing implications in female products |
| title_sort |
involvement and its marketing implications in female products |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11119 |
| _version_ |
1770567260505636864 |