Integrated store concept in Singapore

This paper primarily seeks to explore the feasibility of an integrated store concept in Singapore. As a preamble to our discussion integrated store concept, we would first be examining and thus, summarizing the key success factors of both the Personal Goods Retail Industry (PGRI) and Food & Beve...

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Main Authors: Chan, Diana Jie Mei, Neha Chopra, Tan, Si Yu
Other Authors: Seow, Kok Boon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11143
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11143
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spelling sg-ntu-dr.10356-111432023-05-19T03:30:02Z Integrated store concept in Singapore Chan, Diana Jie Mei Neha Chopra Tan, Si Yu Seow, Kok Boon Nanyang Business School DRNTU::Business::Industries and labor This paper primarily seeks to explore the feasibility of an integrated store concept in Singapore. As a preamble to our discussion integrated store concept, we would first be examining and thus, summarizing the key success factors of both the Personal Goods Retail Industry (PGRI) and Food & Beverage Retail Industry (FBRI) in Singapore by looking at various case studies of non-integrated retail stores. The integration of the key success factors will then contribute to the success of the integrated store concept. The next section will be an analysis of the Singaporean consumer in terms of their lifestyle demands and needs, for the purpose of examining the potential market for an integrated store. Following that would be the proposed strategies for targeting consumer segments who would patronize an integrated store. 2008-09-24T07:51:40Z 2008-09-24T07:51:40Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/11143 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Chan, Diana Jie Mei
Neha Chopra
Tan, Si Yu
Integrated store concept in Singapore
description This paper primarily seeks to explore the feasibility of an integrated store concept in Singapore. As a preamble to our discussion integrated store concept, we would first be examining and thus, summarizing the key success factors of both the Personal Goods Retail Industry (PGRI) and Food & Beverage Retail Industry (FBRI) in Singapore by looking at various case studies of non-integrated retail stores. The integration of the key success factors will then contribute to the success of the integrated store concept. The next section will be an analysis of the Singaporean consumer in terms of their lifestyle demands and needs, for the purpose of examining the potential market for an integrated store. Following that would be the proposed strategies for targeting consumer segments who would patronize an integrated store.
author2 Seow, Kok Boon
author_facet Seow, Kok Boon
Chan, Diana Jie Mei
Neha Chopra
Tan, Si Yu
format Final Year Project
author Chan, Diana Jie Mei
Neha Chopra
Tan, Si Yu
author_sort Chan, Diana Jie Mei
title Integrated store concept in Singapore
title_short Integrated store concept in Singapore
title_full Integrated store concept in Singapore
title_fullStr Integrated store concept in Singapore
title_full_unstemmed Integrated store concept in Singapore
title_sort integrated store concept in singapore
publishDate 2008
url http://hdl.handle.net/10356/11143
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