Opinion advertising.

A qualitative research on Opinion Advertising in general and in Singapore.

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Bibliographic Details
Main Authors: Loh, Pui Yee., Lim, Corrinna., Sng, Alvin Poh Leong.
Other Authors: Webster, John Frederick
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11157
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Institution: Nanyang Technological University