Hilton's expansion into the China hotel industry
This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11266 |
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| Institution: | Nanyang Technological University |
| Summary: | This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China. |
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