Online shopping : from a consumer's perspective.
The research aims to investigate the various motivations and barriers the public may have towards online shopping. In particular, the main objectives of the research are to: (1) Identify and examine the factors which encourage or discourage consumers from purchasing online. This could lead to repeat...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11268 |
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| Institution: | Nanyang Technological University |