First time and repeat caucasian visitors to Singapore.

• Main Authors: Chong, Yoke Ting., Koh, Hsiao Hua., Ng, Shu Ping.
• Other Authors: Henderson, Joan C.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/11369
• Institution: Nanyang Technological University

This applied research project investigates the differences between first time and repeat Caucasian tourists. It examines their satisfaction with Singapore as a holiday destination and reports on the findings of their perceptions of destination attributes. Their future holiday intentions to return to...