The use of the Internet and the changing pattern of influence in advertising agency selection teams.

This research identifies the impact of the Internet on the buying size and influential structure of the buying centres in organisations. This study is based on the selection of advertising agencies and with specific respect to the two major players in such a buying centre, the marketing and general...

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Bibliographic Details
Main Authors:	Cheong, Adelyn Lye Kuen., Long, Ai Lin., Lim, Chin Tiong.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/11405
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11405
record_format	dspace
spelling	sg-ntu-dr.10356-114052023-05-19T03:30:07Z The use of the Internet and the changing pattern of influence in advertising agency selection teams. Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Advertising method This research identifies the impact of the Internet on the buying size and influential structure of the buying centres in organisations. This study is based on the selection of advertising agencies and with specific respect to the two major players in such a buying centre, the marketing and general manager. 2008-09-24T07:54:35Z 2008-09-24T07:54:35Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11405 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong. The use of the Internet and the changing pattern of influence in advertising agency selection teams.
description	This research identifies the impact of the Internet on the buying size and influential structure of the buying centres in organisations. This study is based on the selection of advertising agencies and with specific respect to the two major players in such a buying centre, the marketing and general manager.
author2	Marshall, Roger
author_facet	Marshall, Roger Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong.
format	Final Year Project
author	Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong.
author_sort	Cheong, Adelyn Lye Kuen.
title	The use of the Internet and the changing pattern of influence in advertising agency selection teams.
title_short	The use of the Internet and the changing pattern of influence in advertising agency selection teams.
title_full	The use of the Internet and the changing pattern of influence in advertising agency selection teams.
title_fullStr	The use of the Internet and the changing pattern of influence in advertising agency selection teams.
title_full_unstemmed	The use of the Internet and the changing pattern of influence in advertising agency selection teams.
title_sort	use of the internet and the changing pattern of influence in advertising agency selection teams.
publishDate	2008
url	http://hdl.handle.net/10356/11405
_version_	1770566252770623488

The use of the Internet and the changing pattern of influence in advertising agency selection teams.

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