Affect on effectiveness of Singtel TV ads.

Affect on effectiveness of Singtel TV ads.

The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recal...

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Main Authors: Koh, Chat Mein., Lim, Ee Hwe., Ng, Puay Tiang.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/11427
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11427
record_format dspace
spelling sg-ntu-dr.10356-114272023-05-19T06:24:05Z Affect on effectiveness of Singtel TV ads. Koh, Chat Mein. Lim, Ee Hwe. Ng, Puay Tiang. Xia, Yang Nanyang Business School DRNTU::Business::Advertising The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recall, recognition and purchase intentions. 2008-09-24T07:54:49Z 2008-09-24T07:54:49Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11427 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Koh, Chat Mein.
Lim, Ee Hwe.
Ng, Puay Tiang.
Affect on effectiveness of Singtel TV ads.
description The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recall, recognition and purchase intentions.
author2 Xia, Yang
author_facet Xia, Yang
Koh, Chat Mein.
Lim, Ee Hwe.
Ng, Puay Tiang.
format Final Year Project
author Koh, Chat Mein.
Lim, Ee Hwe.
Ng, Puay Tiang.
author_sort Koh, Chat Mein.
title Affect on effectiveness of Singtel TV ads.
title_short Affect on effectiveness of Singtel TV ads.
title_full Affect on effectiveness of Singtel TV ads.
title_fullStr Affect on effectiveness of Singtel TV ads.
title_full_unstemmed Affect on effectiveness of Singtel TV ads.
title_sort affect on effectiveness of singtel tv ads.
publishDate 2008
url http://hdl.handle.net/10356/11427
_version_ 1770565189126586368

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