A successful story : THIS Fashion.

A case study with the aim of finding out the main success factors of THIS FASHION. And also, to find out factors influencing the patronization of stores, purchases, strengths and weaknesses of TF and success of diversification.

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Bibliographic Details
Main Authors: Lim, Gek Hong., Goh, Kar Hui., Ho, Sze Khai.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11507
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Institution: Nanyang Technological University

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