A successful story : THIS Fashion.
A case study with the aim of finding out the main success factors of THIS FASHION. And also, to find out factors influencing the patronization of stores, purchases, strengths and weaknesses of TF and success of diversification.
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Main Authors: | Lim, Gek Hong., Goh, Kar Hui., Ho, Sze Khai. |
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Other Authors: | Xia, Yang |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11507 |
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Institution: | Nanyang Technological University |
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