Prediction condom usage intention : the role of protection motivation amongst homosexual and heterosexual males

• Main Authors: Cai, Chengji, Chan, Desmond Kangsheng, Yang, Xinrong
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1157
• Institution: Nanyang Technological University

The number of individuals infected with the HIV/AIDS continues to rise at an alarming rate in the world, as well as in Singapore. Sexual intercourse amongst heterosexual and homosexual males remains the main mode of transmission of the virus. Using the Protection Motivation Theory (Rogers, 1983), th...