Exploratory study on the effectiveness of three retailing models.

• Main Authors: Seah, Catherine Geok Choo., Yip, Lai Mei., Wong, Felicia Kwai Inn.
• Other Authors: Xin, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail
• Online Access: http://hdl.handle.net/10356/11668
• Institution: Nanyang Technological University

Traditional retailing has been transformed dramatically in recent years due to the explosion of opportunities generated by advanced infomration technology. The emergence of electronic commerce has presented both new opportunities and threats for busines. With internet access becoming ubiquitious, th...