Effectiveness of online marketing for airline industry.

The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.

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Bibliographic Details
Main Authors:	Lee, Gilbert Chee Sum., Kong, Yew Hon., Lim, Hui Ling.
Other Authors:	Xu, Gang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/11716
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-117162023-05-19T06:16:13Z Effectiveness of online marketing for airline industry. Lee, Gilbert Chee Sum. Kong, Yew Hon. Lim, Hui Ling. Xu, Gang Nanyang Business School DRNTU::Business::Marketing::Internet The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge. 2008-09-24T07:58:11Z 2008-09-24T07:58:11Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11716 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Lee, Gilbert Chee Sum. Kong, Yew Hon. Lim, Hui Ling. Effectiveness of online marketing for airline industry.
description	The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.
author2	Xu, Gang
author_facet	Xu, Gang Lee, Gilbert Chee Sum. Kong, Yew Hon. Lim, Hui Ling.
format	Final Year Project
author	Lee, Gilbert Chee Sum. Kong, Yew Hon. Lim, Hui Ling.
author_sort	Lee, Gilbert Chee Sum.
title	Effectiveness of online marketing for airline industry.
title_short	Effectiveness of online marketing for airline industry.
title_full	Effectiveness of online marketing for airline industry.
title_fullStr	Effectiveness of online marketing for airline industry.
title_full_unstemmed	Effectiveness of online marketing for airline industry.
title_sort	effectiveness of online marketing for airline industry.
publishDate	2008
url	http://hdl.handle.net/10356/11716
_version_	1770564760209719296

Effectiveness of online marketing for airline industry.

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