Mad...mad...mad

• Main Authors: Goh, Chiew Mei, Neo, Serene Meow Yee, Tham, Stephanie Wei Yi
• Other Authors: Harvey, Arlene
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Leadership
• Online Access: http://hdl.handle.net/10356/11726
• Institution: Nanyang Technological University

This paper identifies a local leader, Mr. Philip Yeo, who is constructed in the media as one who displays transformational leadership styles. Content analysis on media representations of three notable events in his career explores the notion of charisma and vision in his leadership.