Blogging and online friendships : the role of self-disclosure and perceived reciprocity.

• Main Authors: Goh, Hui Yi., Wijaya, Mindawati.
• Other Authors: Detenber, Benjamin Hill
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Alternative media
• Online Access: http://hdl.handle.net/10356/1181
• Institution: Nanyang Technological University

This study looks at how the need for affiliation, self-disclosure, and perceived reciprocity of blog writers, more commonly known as bloggers, affect the online friendships they have with their readers. Focusing on one subset of blog types, this study examines personal blogs where a high degre...