Nature of reach and the perception of media bias: reaching into cyberspace.

• Main Authors: Chew, Pei Ying., Quek, Pearly., Tan, Derek., Tay, Ping Lonn.
• Other Authors: Detenber, Benjamin Hill
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Journalism::Media bias
• Online Access: http://hdl.handle.net/10356/1204
• Institution: Nanyang Technological University

This study addresses how differences in the size and make-up of the target audience affect partisans’ perception of media bias when reading balanced blog articles concerning Singapore politics. Two groups of partisans – PAP supporters and opponents – were analyzed for our experiment. Contrary to res...