Shipping yield management model for liner shipping

• Main Authors: Cheng, Meifeng., Seah, Zhi Ling., Tan, Verity Lay Shan.
• 其他作者: Chen, Po-Han
• 格式: Final Year Project
• 語言: English
• 出版: 2008
• 主題: DRNTU::Engineering::Maritime studies::Maritime management and business
• 在線閱讀: http://hdl.handle.net/10356/12727

Yield management is commonly used in transportation and service industries, particularly in the airlines and hotels. With the immense profitable results that brought to the companies employing yield management, it is worth a study on its implementation on the shipping industry as well. With the u...