Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).

Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).

The use of comparative advertising as an advertising technique is old, and the fast growing literature on this subject is an indication of the interest advertising practitioners and researchers have in this technique. However, this form of advertising remains controversial and past research on the e...

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Main Authors: Ong, Lynn Pei Shan., Tian, Yee Shin.
Other Authors: Ang, Peng Hwa
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1340
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1340
record_format dspace
spelling sg-ntu-dr.10356-13402019-12-10T13:06:59Z Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition). Ong, Lynn Pei Shan. Tian, Yee Shin. Ang, Peng Hwa Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication The use of comparative advertising as an advertising technique is old, and the fast growing literature on this subject is an indication of the interest advertising practitioners and researchers have in this technique. However, this form of advertising remains controversial and past research on the effectiveness of comparative advertising has produced equivocal results. Bachelor of Communication Studies 2008-09-10T07:16:19Z 2008-09-10T07:16:19Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1340 Nanyang Technological University 69 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Ong, Lynn Pei Shan.
Tian, Yee Shin.
Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
description The use of comparative advertising as an advertising technique is old, and the fast growing literature on this subject is an indication of the interest advertising practitioners and researchers have in this technique. However, this form of advertising remains controversial and past research on the effectiveness of comparative advertising has produced equivocal results.
author2 Ang, Peng Hwa
author_facet Ang, Peng Hwa
Ong, Lynn Pei Shan.
Tian, Yee Shin.
format Final Year Project
author Ong, Lynn Pei Shan.
Tian, Yee Shin.
author_sort Ong, Lynn Pei Shan.
title Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
title_short Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
title_full Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
title_fullStr Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
title_full_unstemmed Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
title_sort comparative advertising in singapore : proposed amendments to the 1999 singapore code of advertising practice (2nd edition).
publishDate 2008
url http://hdl.handle.net/10356/1340
_version_ 1681048350827216896

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