An analysis of viewer's preferences that may affect the appreciation of a situation comedy.

• Main Author: Tan, Su Shian.
• Other Authors: Gan, Su Lin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/1346
• Institution: Nanyang Technological University

The purpose of this study was to find out whether the liking of a sitcom could be affected by the presence of certain qualitative factors.