‘Abominable’ and the Nine-Dash Line : What Should Yeti Do?

• Main Author: Dang, Vu Hai
• Other Authors: S. Rajaratnam School of International Studies
• Format: Commentary
• Language: English
• Published: 2020
• Subjects: Social sciences::Political science; Country and Region Studies; East Asia and Asia Pacific
• Online Access: https://hdl.handle.net/10356/136631
• Institution: Nanyang Technological University

The incident of the Abominable movie having scenes depicting China’s controversial nine-dash line map caused strong reactions from Southeast Asian countries. How can international companies doing business in the region avoid getting entangled in similar incidents in the future?