发展、改造与转型 ：虎豹别墅经营理念的变化 （1937-2020）

• Main Author: 余明飞 Yu, Mingfei
• Other Authors: Cui Feng
• Format: Final Year Project
• Language: Chinese
• Published: Nanyang Technological University 2020
• Subjects: Humanities::History::Asia::Singapore
• Online Access: https://hdl.handle.net/10356/137300
• Institution: Nanyang Technological University

随着时代发展和市场需求的变化，虎豹别墅在各个时期皆以不同面貌存在着，发挥它在本地社会的作用和意义。本文以虎豹别墅为研究对象，整理并分析它于过去数十年的发展进程。文章以虎豹别墅各阶段的运作方式为主，商业作用为辅，探讨经营理念的变化。笔者以顺时的脉络进行编排，论述各个阶段管理者的侧重点和采取的策略，展示虎豹别墅的发展趋势。通过深入了解虎豹别墅的发展、改造和转型，研究至今不同时期管理者的运作，从而分析当中经营理念的变化。Haw Par Villa has taken many forms throughout past decades to stay relevant in the society and to better suit the need of the ever changing market. This article will be focusing on Haw Par Villa, gathering and analyzing its historical progress. The main objective of the project is the change of operating concept of Haw Par Villa, based on the methods adopted by the management. The articles will analyze three stages of the park, development, transformation and modernization.