Heart to heart

• Main Authors: Hong, Jeremy Xiang Shen, Seah, Kimberly Yi Shan, Tan, Grace Ser Lee, Tan, Hazell Wen Xin
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/137525
• Institution: Nanyang Technological University

Heart to Heart is Singapore’s first female-centric CPR and AED communication campaign that addresses out-of-hospital cardiac arrest (OHCA), a leading cause of death in Singapore. Targeted at female undergraduates untrained in CPR and AED skills, we aimed to increase their intention to perform bystan...