Thala-SIMI-AH? : a health communications campaign promoting thalassaemia awareness & screening

• Main Authors: Chan, Jensen Tze Wen, Wong, Wing Lum, Chua, Khai Ying, Wong, Jerome Leong Wai
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/137561
• Institution: Nanyang Technological University

Thala-SIMI-AH? is an integrated health communications campaign that sought to raise awareness about Thalassaemia and promote Thalassaemia screening among Singaporean young adult couples aged 25 to 34 who are in a relationship and intend to have children in a bid to reduce the incidence of Thalassaem...