Mining social media data

• Main Author: Yak, Kenneth Yong Seng
• Other Authors: Ke Yiping, Kelly
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Engineering::Computer science and engineering::Computing methodologies::Document and text processing
• Online Access: https://hdl.handle.net/10356/137944
• Institution: Nanyang Technological University

Businesses are slowly shifting to social networking channels to market their products such as Twitter rather than traditional marketing and advertising. Brands create content to disseminate information to consumers. They use various methods to attract a large number of audiences such as likes and co...