Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language

The interconnectivity of the world is now made easy with the internet. Being a platform for the manifestation of meme culture, the internet has resulted in the development of new internet language varieties. One of the newest internet sublanguages is Doggolingo, where images and videos of dogs have...

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Main Author: Thng, Vicki Kai Ting
Other Authors: Francis Bond
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2020
Subjects:
Online Access:https://hdl.handle.net/10356/138323
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-1383232020-06-22T17:00:04Z Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language Thng, Vicki Kai Ting Francis Bond School of Humanities Francis Bond bond@ieee.org Humanities::Linguistics The interconnectivity of the world is now made easy with the internet. Being a platform for the manifestation of meme culture, the internet has resulted in the development of new internet language varieties. One of the newest internet sublanguages is Doggolingo, where images and videos of dogs have embedded captions written in a language punctuated with grammatical variations, spelling transformations, specialised vocabulary and more. This paper introduces Doggolingo and its language rules, draws comparisons with older internet languages such as 4Chan, Leetspeak and LOLSpeak, and compares languages attitudes towards Doggolingo speakers and non-Doggolingo speakers. In order to do so, a Handbook of Doggolingo was created for better understanding of the corpus. The Handbook of Doggolingo was created by collecting Doggolingo utterances found on Instagram posts by the account, @doggosbeingdoggos, one of the first social media pages dedicated to the language. Next, a survey was sent out to 50 participants, and compiled results were statistically interpreted to explore the attitudes towards Doggolingo speakers. Additionally, sentiments were also collected regarding expectations and wants for the future of Doggolingo. The findings of this study show that this meme language is only moderately understandable due to participants’ lack of familiarity with its non-standard linguistic features. However, their understanding improves when presented with a pictorial form of the meme. The attitudinal study shows that participants’ opinions about Doggolingo speakers are either neutral or extremely positive. Bachelor of Arts in Linguistics and Multilingual Studies 2020-05-02T08:05:54Z 2020-05-02T08:05:54Z 2020 Final Year Project (FYP) https://hdl.handle.net/10356/138323 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic Humanities::Linguistics
spellingShingle Humanities::Linguistics
Thng, Vicki Kai Ting
Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language
description The interconnectivity of the world is now made easy with the internet. Being a platform for the manifestation of meme culture, the internet has resulted in the development of new internet language varieties. One of the newest internet sublanguages is Doggolingo, where images and videos of dogs have embedded captions written in a language punctuated with grammatical variations, spelling transformations, specialised vocabulary and more. This paper introduces Doggolingo and its language rules, draws comparisons with older internet languages such as 4Chan, Leetspeak and LOLSpeak, and compares languages attitudes towards Doggolingo speakers and non-Doggolingo speakers. In order to do so, a Handbook of Doggolingo was created for better understanding of the corpus. The Handbook of Doggolingo was created by collecting Doggolingo utterances found on Instagram posts by the account, @doggosbeingdoggos, one of the first social media pages dedicated to the language. Next, a survey was sent out to 50 participants, and compiled results were statistically interpreted to explore the attitudes towards Doggolingo speakers. Additionally, sentiments were also collected regarding expectations and wants for the future of Doggolingo. The findings of this study show that this meme language is only moderately understandable due to participants’ lack of familiarity with its non-standard linguistic features. However, their understanding improves when presented with a pictorial form of the meme. The attitudinal study shows that participants’ opinions about Doggolingo speakers are either neutral or extremely positive.
author2 Francis Bond
author_facet Francis Bond
Thng, Vicki Kai Ting
format Final Year Project
author Thng, Vicki Kai Ting
author_sort Thng, Vicki Kai Ting
title Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language
title_short Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language
title_full Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language
title_fullStr Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language
title_full_unstemmed Henlo fren wuld u do me an educate? : Understanding Doggolingo and readers’ attitudes towards the language
title_sort henlo fren wuld u do me an educate? : understanding doggolingo and readers’ attitudes towards the language
publisher Nanyang Technological University
publishDate 2020
url https://hdl.handle.net/10356/138323
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