Are you sure? a look at uncertainty and media exposure.

Are you sure? a look at uncertainty and media exposure.

This study attempts to fill out the concept of need for orientation - a psychological motive for media expose and agenda-setting effects. Issue uncertainty and issue relevance as well as the personality trait of uncertainty orientation were incorporated to build a model predicting purposive to news...

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Bibliographic Details
Main Authors: Chew, Hui Min., Lim, Wee Kiat., Wong, Terrie Siang Ting., Yap, Shih Chia.
Other Authors: Lee, Wai Peng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Media studies
Online Access:http://hdl.handle.net/10356/1401
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Institution: Nanyang Technological University
Description
Summary:This study attempts to fill out the concept of need for orientation - a psychological motive for media expose and agenda-setting effects. Issue uncertainty and issue relevance as well as the personality trait of uncertainty orientation were incorporated to build a model predicting purposive to news and information.

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