Singapore youth, television and dating : a reception study.

Singapore youth, television and dating : a reception study.

This qualitative paper adopts James Lull's (1982, 1990) rules-based approach to the study of television ad society to examine the interaction between Singaporean youth, media and the government.

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Bibliographic Details
Main Authors: Chow, Genevieve Yii Mun., Leong, Sandra Yoke Foong., Soon, Lishan.
Other Authors: Weber, Ian Gregory
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Online Access:http://hdl.handle.net/10356/1404
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Institution: Nanyang Technological University
Description
Summary:This qualitative paper adopts James Lull's (1982, 1990) rules-based approach to the study of television ad society to examine the interaction between Singaporean youth, media and the government.

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