Saiga horn user characteristics, motivations, and purchasing behaviour in Singapore

• Main Authors: Doughty, Hunter, Veríssimo, Diogo, Tan, Regina Chun Qi, Lee, Janice Ser Huay, Carrasco, Luis Roman, Oliver, Kathryn, Milner-Gulland, Eleanor Jane
• Other Authors: Asian School of the Environment
• Format: Article
• Language: English
• Published: 2020
• Subjects: Engineering::Environmental engineering; Saiga Horn; Wildlife Trade
• Online Access: https://hdl.handle.net/10356/142256
• Institution: Nanyang Technological University

Unsustainable wildlife trade is a pervasive issue affecting wildlife globally. To address this issue, a plethora of demand reduction efforts have been carried out. These necessitate consumer research which provides crucial knowledge for designing and evaluating targeted interventions. We implemented...