Korean television drama and tourism.

• Main Author: Chan, Brenda.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Research Report
• Language: English
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV
• Online Access: http://hdl.handle.net/10356/14240
• Institution: Nanyang Technological University

Immense popularity in various areas in Asia, such as China, Japan, Singapore, Malaysia, Taiwan and Hong Kong, especially in countries/regions with large Chinese communities. This has generated a fervent desire for all things Korean in what is commonly termed the “Korean Wave” (Shim, 2004; Shim, 20...