Morocco’s shifting identity – Africa’s new kid on the block is making waves​

• Main Author: Gopaldas, Ronak
• Other Authors: Nanyang Business School
• Format: Newsletter
• Language: English
• Published: 2020
• Subjects: Business; Business::General; Africa; Morocco
• Online Access: https://hdl.handle.net/10356/142628
• Institution: Nanyang Technological University

Morocco’s political and economic affiliations were until recently adrift in no-man’s land, with its allegiances, identity and relevance spread thinly across larger economic and social groupings. Geographically, Morocco lies within Africa. Culturally it aligns more to the Middle East, while desirously identifying itself with Europe. The country now seeks to become an African leader, and to establish itself as the preferred investment gateway to the continent. This article assesses Morocco’s progress toward strategic alignment and integration with Africa. It explores the future implications of this strategy from the political, diplomatic and economic perspectives. These complex issues are relevant to foreign investors seeking new expansion opportunities, other African countries vying to be the preferred gateway to Africa, and businesses seeking to pursue opportunities presented by adoption of AfCFTA.