Could evaluation mode nudge people's health-related decisions? Extending the general evaluability theory to risk communication

• Main Author: Xu, Yihan
• Other Authors: Charles T. Salmon
• Format: Thesis-Doctor of Philosophy
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Communication theories and models; Social sciences::Psychology::Experimental psychology
• Online Access: https://hdl.handle.net/10356/142967
• Institution: Nanyang Technological University

Many important decisions people make are related to health. However, people often show inconsistent preferences, even for life-or-death matters. Preference inconsistency happens because people’s preferences are often constructed on the spot — not as stable as normative decision theories assume. Pref...