Reputation cues as signals in the sharing economy

• Main Authors: Rosenthal, Sonny, Tan, Colette Jean Yi, Poh, Ting Fang
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Economic theory; Sharing Economy; Ride Sharing
• Online Access: https://hdl.handle.net/10356/143467
• Institution: Nanyang Technological University

Reputation cues, like star ratings, signal qualities of service providers in the sharing economy and may affect user behavior. Guided by concepts from signaling theory and using a repeated measures experiment (N = 221), this study manipulated the level of star ratings of ride sharing drivers. Intuit...