Reputation cues as signals in the sharing economy

• Main Authors: Rosenthal, Sonny, Tan, Colette Jean Yi, Poh, Ting Fang
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Article
• 語言: English
• 出版: 2020
• 主題: Social sciences::Economic theory; Sharing Economy; Ride Sharing
• 在線閱讀: https://hdl.handle.net/10356/143467

Reputation cues, like star ratings, signal qualities of service providers in the sharing economy and may affect user behavior. Guided by concepts from signaling theory and using a repeated measures experiment (N = 221), this study manipulated the level of star ratings of ride sharing drivers. Intuit...