A decade of hallyu scholarship : toward a new direction in hallyu 2.0

On May 22, 2013, South Korean (hereafter Korean)-born and U.S.-educated Korean pop musician Psy (Park Jae-sang) had an interview with MTV and told that he is wrapping up the promotional run of his “Gentleman” single in order to work on his first U.S. album (Montgomery 2013). His first global-targete...

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Bibliographic Details
Main Author: Lee, Sangjoon
Format: Book Chapter
Language:English
Published: University of Michigan Press 2020
Subjects:
Online Access:https://hdl.handle.net/10356/143911
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Institution: Nanyang Technological University
Language: English
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