Low residential mobility and novelty-seeking consumption

• Main Authors: Ito, Kenichi, Tan, Terri Su-May, Lee, Albert, Li, Liman Man Wai
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Psychology; Culture; Novelty-seeking
• Online Access: https://hdl.handle.net/10356/144000
• Institution: Nanyang Technological University

Cultural research using a socioecological perspective has shown that residential mobility fosters familiarity-seeking behavior. In particular, residentially mobile individuals tend to purchase from national chain stores, which offer the same products across different locations. Positing this process...