Pronoun drop and prosocial behavior : experimental evidence from Japan

We join a growing body of literature suggesting that the languages people speak influence their decision-making. We tested whether dropping the first-person pronoun “I” affects prosocial behavior in a dictator game-like setting. To this end, we conducted an online randomized, incentivized experiment...

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Bibliographic Details
Main Authors: He, Tai-Sen, Riyanto, Yohanes Eko, Tanaka, Saori C., Yamada, Katsunori
Other Authors: School of Social Sciences
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/144470
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Institution: Nanyang Technological University
Language: English
Description
Summary:We join a growing body of literature suggesting that the languages people speak influence their decision-making. We tested whether dropping the first-person pronoun “I” affects prosocial behavior in a dictator game-like setting. To this end, we conducted an online randomized, incentivized experiment with a socially representative sample of 2,000 Japanese respondents. We provide compelling causal evidence that pronoun-dropping reduces pro-sociality. Given that our results provide little empirical support for previous research findings linking first-person pronoun use and lower pro-sociality, we prescribe caution in using languages as a proxy for culture in several cross-country empirical studies in economics.