Extent to which senior public relations managers influence strategic decision making in organisations.

• Main Author: Fun, Yip.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Public relations; DRNTU::Social sciences::Communication::Public opinion
• Online Access: http://hdl.handle.net/10356/1449
• Institution: Nanyang Technological University

Excellent public relations is a critical factor in achieving organisational excellence. This study aims to provide insights on why some organisations achieve communication excellence while others do not by linking communication effectiveness with the power of the public relations department. Specifi...